Shoal, the sustainable savings account
With transparency at the forefront Shoal gives savers the choice to help finance sustainable projects across the world. Attracting millennials and gen-zers who want to invest in the planet and a more positive future.
↝ Brand Identity, Social Campaign
A brand identity for a planet conscious generation, engaging a young audience on the possibility of sustainable investment. Pairing human centred imagery with environmental photography and video. A fresh colour palette that appeals across a digital and social landscape.
Using the brand purple as the core colour for OOH applications, a way to stand out amongst the green environmental brands our audience is used to.
